Hi, I’m Rafia!

I work with founders to shape their brand, build a social presence people actually want to follow, and create marketing that feels like them, but more strategic.

I’m a cofounder and head of marketing at Apprentice, where I’ve helped take us from scrappy startup to a growing edtech platform. Along the way, I’ve built content strategies, run social campaigns, planned events, and figured out how to keep momentum going.

With almost a decade of digital marketing experience, from early-stage startups to big brands, I know how to tell stories that connect and create systems that scale. Whether you’re launching your first brand or trying to grow your audience, I’m here to help you show up, stand out, and stay consistent.

If you need a clear brand, a content game plan, or a marketing strategy that works—I’ve got you.

Let's make your marketing work for you.